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Read the case study to know how to improve open rates by 20% with A/B testing! with ReachEngine in solving their pain points and successfully Increased number of leads and conversion rates.
The retail e-commerce D2C company, a client of ReachEngine, was planning an email campaign for the new year 2023 sales. Over 2022, the company struggled with an open rate ranging between 0-5%. For the new year campaign, the company had planned an email campaign with emails to be sent over November and December to improve sales and enhance the open rate simultaneously.
The company, founded in September 2021, has built a sufficiently large email list of 10000+ subscribers by January 2022. However, they faced a low open rate of 0-5% for their emails in 2022. It has raised multiple challenges for them, including decreased sales, low customer engagement, lower-than-expected ROI, reduced sender reputation, etc.
To overcome the challenge of improving the open rate, the company was advised to conduct A/B testing of subject lines by the ReachEngine team. The subject line massively impacts the open rate of an email campaign since the subject line makes the recipient decide whether to open the email.
For the retail e-commerce company, the subject line was a significant hindrance in improving the open rate. The A/B test conducted over two runs revealed that a campaign’s open rate could be improved upon changing the subject line content.
The company should continue using A/B testing for its email marketing campaigns to improve its open rates constantly. They should also consider implementing A/B testing to calculate the performance of other email components, such as email content, email design, frequency of emails, etc., and drive better outcomes across the board.
Low open rate
A/B testing subject lines
In email marketing, A/B testing is a testing campaign that allows you to compare multiple versions of one single email. A/B testing lets you know the difference in performance, so that you can choose the optimal option to drive your email marketing results. A/B testing is a very effective way of pushing up your email open, click-through and conversion rates. ReachEngine’s analytics system provides you with detailed statistical reports which help in creating more successful campaigns and maximizing profits.
AB testing helps you choose the best version of your campaigns- that is the one with less spammy words, more compelling writing, better subject lines. So, your email campaign after ab testing is meant to hit the inboxes of your customers without getting rejected. So, yes AB Testing does help email deliverability.
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