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Losing potential sales due to abandoned shopping carts on your e-commerce website is annoying. Your customers check out the products on your website and add them to their carts, but don’t place the order at the last minute. That must be frustrating! But we have a solution for you. We have 20 email examples to help you recover these lost sales and turn abandoned carts into completed purchases.
There can be hundreds of reasons customers abandon their shopping carts after adding an item. They may have gotten distracted, lost interest, found a better deal somewhere else, or changed their mind. For the business, it represents a lost opportunity for sales and potential revenue.
“69.99% – average documented online shopping cart abandonment rate”
But does it have to be this way? There has to be a legitimate way to help these customers finish their incomplete transactions. With our abandoned cart email content examples, you can effectively reach out to these customers and remind them of the items they left behind in their carts. Not only can this lead to increased sales, but it can also improve customer loyalty and satisfaction.
Our email examples are easy to follow. Choose the example that best fits your brand and message, and then personalize it with the customer’s name and abandoned cart items. You can easily integrate these examples into your email marketing platform and schedule them to send automatically when a cart is abandoned.
Abandoned cart emails are automated emails sent to customers who have added items to their online shopping cart but still need to complete the purchase.
These emails are designed to remind the customer about the items in their cart and encourage them to go ahead and make the purchase. You can also include incentives to motivate them to complete their purchase, such as free shipping, discount coupons, etc.
There are multiple reasons why people abandon their shopping carts on ecommerce websites. It is important to note that cart abandonment is a normal part of the online shopping experience, and it is sometimes a problem. Some of the most common reasons are as follows.
The GDPR (General Data Protection Regulation) is a regulation in the European Union (EU) that went into effect on May 25, 2018. It regulates the collection, use, and storage of personal data of EU citizens.
Abandoned cart email campaigns involve emails to customers who have provided their personal information, such as email addresses, when they add items to their online shopping cart. It is because most websites require users to create an account to access the cart.
To comply with the CAN-SPAM Act, companies that send abandoned cart emails need explicit consent from the customers to use their data. It means that customers must actively opt-in to give you their permission. Additionally, companies are liable to provide customers with a clearly-marked way to opt out of receiving future emails and promptly honor opt-out requests.
It’s important to note that sending abandoned cart emails to customers without their consent violates GDPR and can result in significant fines. Moreover, it’s a good practice outside the EU to obtain explicit opt-in from customers instead of making assumptions of permission.
It is a good practice to send the Abandoned cart emails within a few hours (preferably 30 mins to one hour) or within a couple of days after the customer abandons their cart and leaves your website.
The wait time depends on the category of your product/service. For example, when a customer is looking to buy a high-ticket product such as a mobile phone or a laptop, they browse through multiple websites, user reviews, etc. But, when purchasing a low-ticket product such as a t-shirt, they are more likely to buy based on the customer reviews on your website alone.
But in either case, you have to be active because, if you wait too long, the chances of them finding another seller increase.
Additionally, we have also found it beneficial to time the follow-up abandoned cart emails with the time of the day and day of the week the customer is most likely to be active and check their email. It can vary by industry and audience.
Also, since with an abandoned cart email, you make it clear that you have access to their browsing history, your emails should not come across as an invasion of their privacy or, worse, spammy. So, the key to a successful campaign here is to balance being timely and not overwhelming the customer with too many emails.
While sending a campaign, you can use the “Timewarp” feature available in the ReachEngine dashboard. It will help you deliver your emails according to your audience’s time zone to improve your open rate.
You should follow a strategic approach in this case:-
Yes, you can personalize abandoned cart emails. We have our drag-and-drop email builder along with more than 350+ email templates that you can make use of along with our email segmentation features to send emails that stand out to the exact type of audience that you want to target.
If you have any questions regarding the abandoned cart emails or email marketing, feel free to reach out to our team; we will be happy to help you!
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