How to create a campaign in ReachEngine Dashboard

Create successful email marketing campaigns in ReachEngine’s feature-rich Dashboard and boost your business ROI
Create a email campaign in ReachEngine
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The process to create a campaign in ReachEngine can be highly effective email campaign can be a highly effective way to reach out to your target audience and promote your products or services. With the right strategy and execution, an email campaign can help to drive traffic to your website, increase sales, and build customer loyalty.

Today, we will provide a step-by-step guide on how to create and send an email campaign with ReachEngine, including tips on how to create a compelling subject line, design an effective email template, and measure the success of your campaign.
In this SlideShare, we will look at every step included in creating a campaign with ReachEngine.
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Steps to create a campaign in ReachEngine

Here are some additional steps that every email campaigns should take before creating an email campaign.
Define your goals and target audience

STEP 1 : Define your goals and target audience

Before you start creating your email campaign, it’s important to define your goals and target audience. This will help to ensure that your campaign is focused and tailored to the needs and interests of your audience.

To define your goals, consider what you want to achieve with your email campaign. Do you want to increase sales, drive traffic to your website, or build customer loyalty? Once you have a clear goal in mind, you can start to plan your email campaign accordingly.

Next, think about who your target audience is. Who are the people you want to reach out to with your email campaign? What are their interests, needs, and preferences? Define the persona of your target recipients. By understanding their needs, you can create an email campaign that resonates with them and encourages them to take action.

Create a catchy subject line

STEP 2 : Create a catchy subject line

The subject line of your email is the first thing that your audience will see, so it’s important to make it compelling and engaging. A good subject line should grab the attention of your audience and encourage them to open the email. To create a compelling subject line, try to be specific and clear about what the email is about. Avoid using vague or generic language, as this can make it difficult for your audience to understand what the email is about and may lead to low open rates. You can also use personalization in your subject line to make it more relevant and engaging. For example, you can use the recipient’s name, location, or other personal information to make the subject line more personalized and targeted.

Design an effective email template

STEP 3 : Design an effective email template

Once you have a compelling subject line, the next step is to design an effective email template. A good email template should be visually appealing, easy to read, and mobile-friendly.

To design an effective email template, start by choosing a simple and clean layout. Avoid using too many colors or images, as this can make the email look cluttered and unprofessional. Instead, focus on using clear and concise language, and use image and graphics sparingly to add visual interest.

In addition, make sure that your email template is mobile-friendly. Many people access their email on their smartphones, so it’s important to ensure that your email looks good and is easy to read on mobile devices.

Write compelling content

STEP 4 : Write compelling content

Once you have designed on effective email template, the next step is to write compelling content for your email campaign. The content of your email should be clear, concise, and engaging, and should focus on needs and interests of your audience.

To write compelling content, start by identifying the key message of your email. What is the main point that you want to communicate to your audience? Once you have identified the key message, you can use this as a guide to structure your email and ensure that all if your content is focused and relevant.

Next, to focus on using clear and concise language. Avoid using jargon and technical language, as this can be difficult for your audience to understand. Instead, use simple and easy-to-understand language that is easy to read and comprehend.


An email campaign is a targeted marketing strategy that involves sending a series of promotional or informative emails to a specific group of recipients. It is an effective way to engage with your audience, build relationships, and drive conversions.
Creating and sending email campaign may seem daunting at first, but with the right tools and strategy, it can be a simple and effective way to reach your target audience.
If you have any queries regarding creating email campaigns in ReachEngine dashboard, feel free to contact our team. We will be happy to help you navigate the process.


1. What is ReachEngine Dashboard?

Our all-in-one dashboard refers to the visual interface that provides a complete overview of every single metric, data and option that you might need in relation to your email marketing campaigns. It is designed to present important information in a compact and easy-to-understand form, allowing you to monitor the performance and effectiveness of your email marketing efforts at a glance. 

2. Can I schedule my campaign to start at a specific date and time?

Yes, you can schedule your email campaigns to start at a specific date and time. We have many features that not only allow you to plan and automate your email marketing activities in advance, ensuring that your send-time optimization is spot on, but also make you capable of sending triggered messages which only get sent when your subscribers commit a particular action. When creating or editing an email campaign, you will typically find a scheduling option where you can specify the desired date and time for your campaign to begin.  

3. How can I track the performance of my campaign?

We provide a completely detailed report of every metric that a single campaign has generated for you. Thus, every single analytics that your campaigns generate will be shown to you in real-time format by us. We also give you the option to export these reports. 

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